I live in Denmark (Scandinavia, Nothern Europe). Adriana's Maybelline commercials run on national television and you'll find large posters of her in many stores selling Maybelline products. It's the same for our neighboring countries.

As for Japan, I don't know. Maybelline Asia tends to use mostly Asian models because they appeal more to the Asian public. I have seen Adriana in a Thai Maybelline commercial though along with Chinese actress, Zhang Ziyi.