LG’s "premiere" topped off a three-month worldwide viral-marketing effort to promote the fake TV show. For the past few weeks, a teaser commercial for Scarlet has been running on TV and online, with no mention of LG. The action-packed trailer features Ms. Malthe, a sexy brunette, in several action scenes, including one in which she crashes through a plate-glass window and uses her karate skills against four masked men. “Things aren’t always what they seem,” a voice-over chimes in at the end of the teaser.

LG even had Ms. Malthe drum up publicity by attending red-carpet events, including Fashion Week in New York, the Bafta awards in London (the British equivalent of the Oscars), and several film premieres in Los Angeles. A story in the City Times in Kuwait carried the headline: “Sexy Natasha Malthe to star as title role in renowned Hollywood director David Nutter’s new project titled: Scarlet.” Even IMDb, the Internet movie-database site, included a mention of “Scarlet,” a “TV miniseries,” under Mr. Nutter’s bio. Source

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